From launching Hip Hop Hour to building the Music Makin Cents Podcast, Harkos breaks down how the internet reshaped the landscape for independent artists—and why understanding business, branding, and content strategy is just as crucial as creating great music. We dive into his experiences as an Army veteran turned artist advocate, how discipline translates into creative success, and why today’s musicians need to think like entrepreneurs. Harkos drops game on everything from music distribution and YouTube optimization to fan psychology, social media algorithms, and sustaining momentum after a release. This episode is packed with valuable insights for artists who want to grow their reach without losing authenticity.